Unlocking the food value chain: Australian food industry transformation for ASEAN markets

This project aimed to assess and understand the physiological, emotional, and sensory responses of Asian vs Western consumers towards chocolate products.

During this project, a bio-sensory application was developed to display the sensory questionnaires and automatically record videos from participants. Furthermore, computer vision algorithms were developed to assess physiological and emotional responses from consumers.

Cross-cultural studies between Asian and Western consumers were conducted to assess differences among their behaviour/responses towards different chocolate and snack products to understand the different markets.

Faculty researchers


  • Funded by: Australian Research Council
  • Grant number: IH120100053
  • Funding: Funding body $2 million, total project $10 million

More Information

Associate Professor Sigfredo Fuentes